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An international survey has found that, in Britain, France, and the US, the most environmentally aware 2% of the population tend to be worse polluters.
"Green" consumers have some of the biggest carbon footprints because they are still hooked on flying abroad or driving their cars while their adherence to the green cause is mostly limited to small gestures.
Identified as "eco-adopters", they are most likely to be members of an environmental organisation, buy green products such as detergents, recycle and have a keen interest in green issues.
In Britain, “eco-adopters” are 7% more likely than the average person to have flown in the previous year and 4% more likely to own a car.
The survey by Target Group Index (TGI) also found that eco-adopters tend to be disproportionately female, aged between 35 and 54, highly educated, and above average on the income scale.
TGI’s full report is posted here (pdf).
h/t: Eye On Britain
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Yes, the globe trotting eco-fanatics are all about symbolism without much substance! Environmentally Aware? Just means they pass the test of elementary rote learning & if you hear propaganda long enough & loud enough you can spout it off in your sleep… Wasn’t this pattern displayed in a central European country in the 1930’s?