Virgin Atlantic seems to be having little success enticing its customers to purchase carbon offsets along with their air travel tickets. The airline finds it necessary to resort to guilt-tripping.
An airline is attempting to embarrass its passengers into paying compensation for the climate change emissions of their flights by getting cabin crews to sell “carbon offsets” from the duty free trolley.Virgin Atlantic has instructed crew to announce to each row of passengers that they are offering the offsetting service as well as discounted perfume and alcohol.
Virgin believes that peer pressure will play a big part in persuading people to offset their emissions. Unlike the situation with so-called “charity muggers” outside stations, passengers at 36,000ft cannot walk away.
Consumer advocate organisation Which? has objected, saying that passengers should not be pressured into buying something they don’t really want by shame-mongering flight attendants. I agree with Which?, but I would hope some Virgin Atlantic passengers are made of sterner stuff regardless. Just say no to carbon offsets!
Green spokesman Jeff Gazzard likens Virgin CEO Sir Richard Branson to “Pope Richard . . . selling papal indulgences”. Mr Gazzard is clearly a heretic.
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