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Norway’s Consumer Ombudsman office has forbidden environmental claims in automobile advertisements. Such phrases as “green”, “clean”, and “environmentally friendly” are inherently misleading when used in car ads.
"Cars cannot do anything good for the environment except less damage than others," Bente Oeverli, a senior official at the office of the state-run Consumer Ombudsman, told Reuters on Thursday.
. . .
"If someone says their car is more 'green' or 'environmentally friendly' than others then they would have to be able to document it in every aspect from production, to emissions, to energy use, to recycling," she said."In practice, that can't be done," she said of tougher guidelines entering into force in Norway from Oct. 15.
A study released last year showed that hybrid cars generally use more energy than do conventional cars because they require much more energy in manufacturing and production. Hybrid cars merely export environmental effects from buyers’ home countries to countries of manufacture.
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