The campaign against pirated movies has been taken to an absurd level in Japan. Bizarre is the only word to describe the hyperbole of an anti-piracy information ad now being shown in Japanese movie theatres. Richard Lloyd Parry, Times of London Asia Editor, has seen it in person. The ad opens with a close-up of a very sad-looking young woman as eerie piano music plays in the background.
Doomy music is playing. Tears began to roll down her bonny cheeks. And - horror of horrors - they are black!Help! Gurgle!
One of them ends its journey at the point of her pretty chin. The angle changes, and we view the tear as it falls inexorably into a black pool. But what's that shape coming into focus beneath the dismal waters? Holy symbolism, Batman - it's a skull! Now the pool of black tears has turned into a reel of flickering film. Oh no, the film is on fire! Now there's a skull and crossbones on the screen. Now we're looking in close up into the eyes of the blachrymose [sic] girl. She's saying something. She sounds very serious.
Hmmm. Sounds like an ad against drunk drivers or AIDS or maybe even Stephen Harper.
So, what’s she saying anyway?
(Picture of girl looking sad.)
Girl: "Movies are being stolen."
Girl: "Our enjoyment (of movies) is being stolen."(Black tear appears on girl's face.)
Girl: "Important things will be destroyed."
Text: I want to protect movies, I want to protect our enjoyment (of movies).
(Tear runs down girl's face, drops into water and skull appears. Fades to image of eroding film.)
Text and voiceover: Pirate movie eradication campaign
(Closeup of girl's eyes)
Text: Don't watch or buy illegal downloads and pirated DVDs.
Girl: I won't watch, I won't buy (pirated movies).
Just a little bit over the top, I think.
Even though anyone found using a camcorder in a Japanese movie theatre is liable to summary expulsion, possible arrest, and who-knows-what-else, an enterprising blogger with a perverse sense of humour filmed the ad on a mobile recorder. It’s posted here.
I love that cute little heart logo saying “save our movies” at the end of the clip.









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One of them ends its journey at the point of her pretty chin. The angle changes, and we view the tear as it falls inexorably into a black pool. But what's that shape coming into focus beneath the dismal waters? Holy symbolism, Batman - it's a skull! Now the pool of black tears has turned into a reel of flickering film. Oh no, the film is on fire! Now there's a skull and crossbones on the screen. Now we're looking in close up into the eyes of the blachrymose [sic] girl. She's saying something. She sounds very serious.
Text: I want to protect movies, I want to protect our enjoyment (of movies).