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The Anglican Diocese of Sydney has spent $50,000 preparing an advertising campaign debunking the claims of the Da Vinci Code. The 20-second ads will be shown in movie theatres to coincide with the release of The Da Vinci Code film.
The book explores theories – dismissed by theologians but embraced by millions of readers – that Jesus married Mary Magdalene, who had their child and the bloodline survives.
Anglican Media Sydney CEO Allan Dowthwaite said the campaign would screen on 250 cinema screens at 15 multiplexes in Sydney, Wollongong and Shellharbour, for four weeks from May 11.
. . .
"Our aim is to get people to discover the truth about Jesus," Mr Dowthwaite said in a statement."The concept for the cinema advert was to engage with the same questions raised by the Da Vinci Code, but then also raise the question of how Jesus himself might respond to these claims."
During the 20-second advert, a voiceover asks viewers "to find the truth".
It also shows an incredulous Jesus grappling with the news that the church, as posited in the book, had lied for more than 2,000 years, and that a secret group guarded the real truth about his bloodline.
“An incredulous Jesus”. Got that right!
This is part of a larger effort by Sydney Diocese to attract 10 percent of the population into “Bible-based churches” by 2012.
via Saskatchewan Diocese.
Previous related post: Tom Wright on The Da Vinci Code.
