Statistics Canada has tried all kinds of ways to publicise and promote Canada's national census, but this is a first. Census Day, 16 May, is coming up fast and, to raise awareness and, hopefully, participation among a demographic group that is notorious for skipping the Census, Canada's national statistics agency is having the Census logo plastered on Alberta beer cans.
As an agency of the federal government, Statistics Canada isn't in the habit of promoting beer sales, but with the 2006 census bearing down, it's willing to associate with an Alberta brewery, all in the name of research.
Calgary's Mountain Crest Brewing Co. is launching a limited run of a special-label brew in Alberta to help StatsCan promote the May 16 Census Day to one of the most elusive demographics, the 18-to-30-year-old male set.
It's the first time Statistics Canada has advertised Census Day on a beer can, and the effort is exclusive to Alberta, Jerry Page, the agency's regional director, said Tuesday.
"We're promoting it along with some giveaways like water bottles and beer openers, so it's one more effort to get to a difficult-to-reach group of our population," he said.
The company's name is Mountain Crest Brewing Co., but their website address is DamnGoodBeer.ca. Did the Chief Statistician of Canada approve this?









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